By Richard J. Briston, Jack Liversidge (auth.)
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Extra resources for A Practical Approach to Business Investment Decisions
1, which shows that a combination of the first four motives are dominant for replacement investment and that sales, cost and production factors are of decisive importance for expansion investment. The motivating power of tax savings was of negligible importance and suggests that expansion is more positively encouraged by a growing demand in the economy with expectation of stability in this rate of growth than by direct tax grants on investment. 5 Source: E. Gutenberg (J3) None of the motives listed are inconsistent with other objectives.
Furthermore, so long as there is any return to investment, investment will continue and the progressive state will not disappear (B4 p. 204). 2). The 'desire to keep or increase one's share of the market' has been criticised as an objective and described instead as a strategy for the attainment of profit objectives. It has also been pointed out that some large firms have to avoid increasing their share of the market due to fear of nationalisation, anti-trust or monopolies legislation and, therefore, it is not a valid description of a general objective.
The level of aspiration is thus of basic importance to firm behaviour and profoundly influences most of its goal-seeking. Katona (K2 p. 130) has identified some of the main characteristics of aspirations. He suggests that aspirations are not static (though they do tend to change relatively slowly), that they tend to grow with achievement and decline with failure, that they are influenced by the performance of other members of the group to which a person belongs and by that of reference groups, and that they are reality-oriented in that they tend to be slightly higher or slightly lower than the level of accomplishment rather than greatly different from it.
A Practical Approach to Business Investment Decisions by Richard J. Briston, Jack Liversidge (auth.)